Therapists Deserve Better
Over the past 7 years, I've talked to thousands of therapists. One thing that’s become clear is that delivering great mental health care is really hard. And then there's everything else that comes with it.
There's the documentation, the scheduling back-and-forth, the prepping for sessions, the intake paperwork, the billing, the following up on insurance claims, and more. It feels never-ending, and all this administrative work piles up around each session, slowly starts bleeding into nights and weekends, and pulls therapists away from why they became therapists in the first place.
For the majority of therapists, there isn't a team behind the scenes helping to manage this work. Most are sole proprietors running their own practice. They are the front desk. And the billing department. And the scheduler. There is no assistant, they carry all of this work themselves.
And the tools they have access to simply weren't built for this reality. Electronic Health Records, or EHRs, were built to store digital medical records, not to help therapists do their work. Over the last two decades, companies have shoehorned scheduling, billing, documentation, and a dozen other jobs into these systems that were never built for any of them. The result is a maze of clicks, forms, and workarounds. These systems claim to be simple, but in reality, they're anything but.
The whole reason I got into this space is personal. I lost a close friend to mental illness, and in the aftermath, I started paying attention to the tools and systems around mental health care. What I found surprised me. Therapists are some of the most essential professionals we have, yet their software feels stuck in a different era.
That's what Blueprint was born out of. We started in 2019 with measurement-based care, helping therapists use data to drive better outcomes. Then we saw the documentation burden crushing them. In 2024, we launched our AI Scribe, and it took off. Since then, we've processed over 350 million session minutes across tens of thousands of therapists.
Our AI Scribe proved something. When you shift a therapist's job from writing documentation to reviewing and approving it, you give them back hours every week. And it changed the way we thought about everything else. Scheduling, intake, billing, claims, treatment planning. These things are critical, but pull therapists away from their clients.
What if a therapist could instead play the role of conductor, orchestrating AI agents to automate administrative work and help them deliver great care? And what if they could do this by simply chatting with an AI Assistant, the same way they would if they had access to a human assistant?
This is what we've spent the last 9 months building
We're calling it the AI-assisted EHR. And it represents a fundamental shift in what software can do for a therapist.
At its core, it includes everything you’d expect from a modern EHR: scheduling, documentation, and billing. But layered on top of that is an AI Assistant that works alongside you before, during, after, and between sessions:
- Before a session, your Assistant helps you prepare by recapping what you covered previously and highlighting areas you wanted to focus on.
- During a session, your Assistant transcribes in the background and can surface guided interventions or session activities without breaking your flow.
- After a session, your Assistant drafts a progress note, session summary, insurance claim, and invoice for your review – everything ready to finalize with a click.
- Between sessions, your Assistant helps with the rest. Need to reschedule a client, draft a referral letter, or understand a client’s insurance coverage? Just ask. You can chat with your Assistant the same way you would with a colleague.
Blueprint doesn’t just store a record of your work. It helps take work off your plate so you can focus more on your clients.
We believe software should earn its keep. If a tool isn’t actively helping you, you shouldn’t be paying for it. For decades, therapists have paid seat license fees just for the privilege of doing the work themselves — and then watched those fees rise year after year.
So we designed Blueprint differently. The EHR itself is free. You only pay when your Assistant actually does work for you, starting at $0.99 per session.
It never sat right with us that a therapist seeing five clients a week would pay the same as one seeing fifty. Cost should reflect value delivered, not access granted.
For therapists, with therapists
While this is a milestone moment for Blueprint, we don't get here without our amazing community of therapists, now 70,000+ strong. We've spent years talking to therapists, studying their workflows, sitting with them between sessions, and simply listening. Everything we do at Blueprint, and this new product in particular, is shaped by these conversations.
I also want to give a big shout out to our team. Everybody on team Blueprint is intensely motivated by the belief that therapists deserve better. And we're hell-bent on making that a reality.
If you're a therapist, I'd love for you to try it. If you know one, send this their way. We're just getting started.
