
In Brief
Assertive communication helps maintain healthy relationships and boundaries, but it doesn't always come naturally. Clients who struggle with emotional sensitivity or interpersonal conflicts often find that learning to express their needs, both confidently and clearly, is transformative. Dialectical Behavior Therapy (DBT) offers a powerful framework for building those assertive communication skills.
The DEAR MAN acronym, a core part of DBT's interpersonal effectiveness module, provides a structured approach to assertive communication. Breaking down the skill into memorable steps, DEAR MAN helps therapists teach and model assertiveness in a way that clients understand and can then apply to their daily lives.
Let's explore the DEAR MAN skill, its role in DBT, and practical strategies for teaching and integrating it into your clinical work. Whether you're experienced in DBT or new to the approach, this guide will give you the tools to help clients gain the confidence and skills they need to advocate for themselves and maintain healthy relationships.
What Is DEAR MAN? Understanding the Acronym
DEAR MAN is a mnemonic device that outlines assertive communication in seven key steps: Describe, Express, Assert, Reinforce, Mindful, Appear Confident, and Negotiate. This structured approach teaches clients to express their needs and boundaries clearly, even in challenging situations.
Here's a closer look at each step of the DEAR MAN acronym:
- Describe: Clearly state the facts of the situation, focusing on objective observations without judgment or interpretation.
- Express: Share personal feelings and opinions about the situation, using "I" statements to take ownership of your perspective.
- Assert: Directly ask for what you want or need, or say "no" clearly and firmly when necessary.
- Reinforce: Highlight the positive effects of getting your needs met, both for yourself and the other person.
- Mindful: Stay focused on your goals and avoid getting sidetracked by distractions or attempts to derail the conversation.
- Appear Confident: Use your tone of voice, body language, and eye contact to convey confidence and conviction.
- Negotiate: Be open to compromise when appropriate, and work together to find a mutually beneficial solution.
DEAR MAN breaks down assertive communication into concrete, actionable steps, providing a roadmap for navigating difficult conversations and expressing needs effectively. As a therapist, you help clients understand and practice each component of the skill, offering guidance and feedback as they build mastery over time.

When and Why to Use DEAR MAN in Clinical Work
DEAR MAN serves as a flexible tool that aids various clinical goals, especially for clients who have difficulty with assertiveness, boundary-setting, and self-advocacy. This skill proves particularly helpful for these groups:
- Clients with Borderline Personality Disorder (BPD): Individuals with BPD often face intense emotions and interpersonal challenges, which can make assertive communication tough. DEAR MAN offers a structured way to express needs and maintain healthy boundaries.
- Those with social anxiety: Social anxiety can make assertiveness feel overwhelming, but DEAR MAN simplifies the process into manageable steps, helping clients gain confidence in social settings.
- Trauma survivors: Assertiveness plays a key role in reclaiming personal power and agency after trauma. DEAR MAN assists clients in developing the ability to advocate for their needs and establish safe, healthy relationships.
- People pleasers and those who struggle to say no: DEAR MAN teaches clients to prioritize their own needs and communicate them clearly, even when it feels uncomfortable.
In therapy, DEAR MAN can be employed in various situations where assertiveness is important:
- Relationships: Whether dealing with romantic partners, friends, or family, DEAR MAN helps clients convey their needs, set boundaries, and resolve conflicts in a healthy way.
- Workplace communication: Assertiveness is a valuable skill in professional environments, allowing clients to advocate for themselves, communicate effectively with colleagues and supervisors, and handle work-related stress.
- Family interactions: DEAR MAN assists clients in navigating complex family dynamics, expressing their needs and emotions, and setting healthy boundaries.
Therapists can apply DEAR MAN to support their clients' personal growth, helping them build the skills and confidence needed to thrive in relationships and day-to-day life.
Teaching DEAR MAN Effectively in Session
DEAR MAN offers a structured approach for assertive communication, and it's the therapist's job to make this skill meaningful and relatable for each client. Effective teaching of DEAR MAN involves connecting the skill to a real-life situation, so clients can easily understand and use it.
A helpful strategy is using examples from the client's experiences. Ask them to pinpoint recent scenarios where they found it hard to communicate assertively, and use these as a basis to teach and practice DEAR MAN. This shows clients how the skill applies directly to their lives.
Role-playing exercises are another useful method for teaching DEAR MAN. Break down each step of the skill and have the client practice in a safe, supportive setting. You might start by demonstrating the skill yourself, then let the client take on the assertive role while you play the other party. Offer guidance and feedback as they work through each part.
During role-playing, highlight the importance of tone, body language, and managing emotions in assertive communication. Coach the client on using a calm, confident tone, maintaining eye contact, and keeping their body posture open and relaxed. Help them practice managing their emotions during the interaction, using techniques like deep breathing or grounding exercises.
It's also helpful to identify and address common barriers to assertiveness. Many clients face fears of rejection, guilt, or perfectionism that prevent them from expressing their needs. Normalize these fears and help clients develop strategies to manage them. For example:
- Fear of rejection: Acknowledge the client's fear and help them build self-validation skills. Encourage them to focus on their own needs and values, even if rejection is a possibility.
- Guilt: Discuss the origins of the client's guilt and help them challenge any irrational beliefs about assertiveness. Stress that expressing needs is a healthy part of relationships, not a burden on others.
- Perfectionism: Help the client accept that assertive communication doesn't have to be flawless. Encourage them to focus on progress rather than perfection and celebrate small successes in expressing their needs.

Integrating DEAR MAN with Other DBT Skills
DEAR MAN becomes most effective when combined with other DBT skills, providing a well-rounded approach for communication and emotional management. Bringing together DEAR MAN with skills from other DBT modules – mindfulness, distress tolerance, and emotion regulation – can assist clients in handling difficult interpersonal situations more smoothly.
A strong combination involves using DEAR MAN with the GIVE and FAST skills, which emphasize relationship effectiveness and self-respect. GIVE (Gentle, Interested, Validate, Easy Manner) encourages clients to maintain a kind, engaged, and validating stance during assertive communication. FAST (Fair, Apologies, Stick to Values, Truthful) ensures clients remain true to their values and uphold self-respect while asserting their needs. These skills together support clients in expressing themselves clearly while fostering healthy relationships.
Mindfulness and emotion regulation skills also play a significant role in preparing clients for assertive interactions. Mindfulness helps clients remain present and grounded during tough conversations, minimizing the chance of being overwhelmed by intense emotions or impulsive reactions. Emotion regulation techniques, such as identifying and labeling emotions, assist clients in understanding and managing their feelings before and during assertive communication.
To enhance the effectiveness of DEAR MAN, guide clients in defining their specific goals for each interaction. These goals might include:
- Achieving a specific objective, such as making a request or setting a boundary
- Maintaining or improving a relationship
- Preserving self-respect and staying aligned with personal values
Clarifying the interaction's purpose helps clients select the most suitable skills and remain focused on their desired outcome.
The real strength of DBT lies in the strategic combination of skills across modules. Blending DEAR MAN with other DBT skills enables clients to communicate effectively, manage their emotions, and build healthier relationships – all while staying true to themselves and their values.

Addressing Cultural and Contextual Nuances
When teaching DEAR MAN, considering the cultural background and context of each client is important. Assertiveness norms vary across cultures, and what may be appropriate in one setting could be seen as aggressive or disrespectful in another. Adapting DEAR MAN to fit the client's cultural framework helps foster authentic, values-aligned assertiveness.
For clients from collectivist cultures or those with high relational sensitivity, therapists may need to adjust the language and emphasis of DEAR MAN. In these cases, it can help to:
- Frame assertiveness as a way to maintain harmony and respect in relationships, rather than focusing solely on individual needs.
- Emphasize the "Express" step, encouraging clients to share their feelings and perspectives in a manner that aligns with their cultural values.
- Assist clients in finding culturally appropriate ways to say "no" or set boundaries, such as using indirect communication or involving a trusted third party.
Power imbalances in family, workplace, or legal systems can also affect a client's ability to use DEAR MAN effectively. In these situations, therapists can:
- Validate the client's experiences and feelings related to the power dynamic.
- Help the client assess the risks and benefits of assertiveness in each context.
- Work with the client to develop a strategic approach, which may involve adapting DEAR MAN, seeking support from allies, or finding alternative ways to meet their needs.
The aim is to support clients in finding authentic, value-aligned ways to assert themselves. This may involve:
- Exploring the client's cultural values and how they relate to assertiveness.
- Helping clients identify role models within their culture who demonstrate healthy assertiveness.
- Encouraging clients to develop their own language and style for assertive communication that feels genuine and culturally congruent.
Therapists must stay curious, open-minded, and willing to adapt their approach to best serve each client's unique cultural background and context. Doing so creates trust and understanding, enabling clients to develop assertiveness skills that resonate with their authentic selves.

Therapist Use of DEAR MAN: Modeling and Boundary-Setting
As a therapist, you have the chance to demonstrate assertive communication for your clients. Incorporating DEAR MAN into your interactions shows how to express needs and set boundaries in a clear, respectful way. This modeling allows clients to see the skill in action and understand how to apply it to their own lives.
Therapists can use DEAR MAN effectively when addressing limits and boundaries within the therapeutic relationship. For example:
- Missed sessions: Use DEAR MAN to explain your policies around missed sessions, such as the need for advance notice or the impact of repeated cancellations on the therapeutic process.
- Payment issues: If a client falls behind on payments, employ DEAR MAN to discuss the situation directly, express your concerns, and work together to find a solution.
- Inappropriate requests: If a client makes a request that oversteps the boundaries of the therapeutic relationship, use DEAR MAN to clarify your role and maintain professional limits.
When using DEAR MAN with clients, maintain a calm, respectful tone and emphasize the collaborative nature of the therapeutic relationship. This approach helps clients feel heard and valued, even when discussing difficult topics.
Modeling DEAR MAN also extends to your overall communication style as a therapist. Aim for clarity, directness, and empathy in your interactions with clients. This approach:
- Builds trust and rapport
- Demonstrates healthy communication patterns
- Encourages clients to express themselves openly and honestly
Remember, as a therapist, you set the tone for the therapeutic relationship. Consistently using DEAR MAN in your own communication – both in setting boundaries and in general interactions – provides a strong example for clients to follow as they develop their own assertiveness skills.
Key Takeaways
The DEAR MAN technique offers a practical approach for teaching and applying assertive communication in DBT. Here's a summary of the main points from this guide:
- D - Describe: Present the facts of the situation objectively, without judgment.
- E - Express: Share your personal feelings and opinions by using "I" statements.
- A - Assert: Clearly ask for what you need or want, or say "no" directly.
- R - Reinforce: Emphasize the positive outcomes of having your needs met.
- M - Mindful: Keep your attention on your goals and avoid distractions.
- A - Appear Confident: Use tone, body language, and eye contact to show confidence.
- N - Negotiate: Be willing to compromise and find solutions that benefit everyone.
When teaching DEAR MAN, incorporate real-life examples from the client's experiences and practice the skill through role-playing exercises. Address common barriers to assertiveness, such as fear of rejection, guilt, or perfectionism.
Combine DEAR MAN with other DBT skills, like GIVE and FAST, mindfulness, and emotion regulation, to provide a well-rounded approach to effective communication and emotional management.
Take into account the client's cultural background and context when adapting DEAR MAN. Help them find ways to assert themselves that align with their values.
As a therapist, model assertive communication by using DEAR MAN in your interactions with clients, especially when setting boundaries or addressing issues in the therapeutic relationship.
DEAR MAN provides clients with a structured method for assertive communication, allowing them to express their needs, maintain healthy boundaries, and build stronger relationships. This skill gives clients the confidence to handle interpersonal challenges with more clarity.
